Dr. Eddy Yansen, M.I.Kom
To better understand human behavior and the psychology of customer purchase decisions, Dr. Eddy Yansen, the Winslow Taylor Research Institute's director of research, employs neuromarketing approaches and implicit technology. Dr. Eddy has a PhD in Marketing Management, and he has earned certifications in consumer neuromarketing, statistical analysis of fMRI data from Johns Hopkins University, qualitative research, and quantitative research method training at Nanyang Technological University in Singapore. Eddy has delivered insights for many household-name brands, and he has worked with some of the world's most well-known companies. He is at the vanguard of Indonesian neuromarketing research, constantly researching on novel techniques to evaluate consumers' thinking and forecast their behavior.
WTRI is Member of :
Marketing Research Association
Neuromarketing Science & Business Association
Mix Method International Research Association
Academy of Marketing Science
European Association of Methodology (EAM)
System Dynamics Society
Brand Perception Lab
Multi-Sensory Marketing Lab
Proven by science
Yansen, E. (2022). Personal Brand Orientation: An Exploration of its Antecedents And Consequences. Revista de Investigaciones Universidad del Quindío 33 (2021), 309-319.