To better understand human behavior and the psychology of customer purchase decisions, Dr. Eddy Yansen, the Winslow Taylor Research Institute's director of research, employs neuromarketing approaches and implicit technology. Dr. Eddy has a PhD in Marketing Management, and he has earned certifications in consumer neuromarketing, statistical analysis of fMRI data from Johns Hopkins University, qualitative research, and quantitative research method training at Nanyang Technological University in Singapore. Eddy has delivered insights for many household-name brands, and he has worked with some of the world's most well-known companies. He is at the vanguard of Indonesian neuromarketing research, constantly researching on novel techniques to evaluate consumers' thinking and forecast their behavior.